Friday, May 11, 2012

Pink Slime: Exception or Rule?


"Lean Finely Textured Beef" (LFTB)
or "Pink Slime"
Photo Credit: Beef Products Inc.
In 2001, Beef Products Inc. (BPI) sent a sample of a new beef product to the U.S. Department of Agriculture (USDA) for approval. The product was derived from pathogen-risky beef trimmings and had been treated with a combination of ammonia hydroxide gas, flash freezing, and compression in order to make them safe for public consumption. Although the industry calls this product “lean finely textured beef” (LFTB), a USDA staffer in a 2002 internal memo labeled it “pink slime,” and the nickname has stuck. [1]
On March 5th, 2012, an online publication called The Daily reported that the USDA had purchased 7 million pounds of pink slime to be used in school lunches and Bettina Siegal started an online petition in protest.[2] The petition garnered over 200,000 signatures in nine days and social media buzzed with debate. Although the USDA upheld the product’s safety, restaurants and supermarkets alike gave in to public pressure and terminated use.
Pink slime originated in the 1990s when BPI began looking for a competitive advantage in the market. If they could turn the fatty beef trimmings left from slaughterhouse processing into a product fit for human consumption, they could secure just such an advantage. To remove the fat, the trimmings were heated and spun in a centrifuge.  But the more difficult challenge was the removal of bacteria. These trimmings were prone to carry E. Coli, Salmonella, and other pathogens. Their solution was ammonia hydroxide.[3]
BPI's ammonia treated beef.
Photo Credit: New York Times
The product has been used in foods such as hamburgers, hot dogs, lunch meats, pepperoni, and, meatballs.[4] Industry estimates suggest over 70 percent of American ground beef products use it. Although government scientists affirm that the product meets acceptable safety standards, consumers have not been persuaded. After the 2012 March petition, McDonald’s, Burger King, and Taco Bell all discontinued use.[5] Supermarkets Food Lion, Safeway, and Stop and Shop also stopped carrying it, as did Kroger, the largest chain with 2,435 stores.[6] Walmart, the largest retailer, discontinued use and alluded to the power of public concern in its public explanation:

As a result of customer and member feedback, Walmart and Sam’s Club will begin offering fresh ground beef that does not contain lean finely textured beef (LFTB)...While the USDA and experts agree that beef containing LFTB is safe and nutritious, we are committed to listening to our customers and providing the quality products they want at prices they can afford.[7]

            The USDA will keep using the product within its guidelines of 15 percent in any particular food item (hamburgers or tacos, for example), but bowing to public pressure, it will give schools the option on whether or not to use foods that incorporate the product.[8]
            The decision by so many retailers to pull pink slime—along with the USDA’s decision to make it optional—is a strong testament to the growing power of social media and of consumer activism.  However, this victory does not come without costs. The product was a cheap way of boosting product volume. Industry estimates suggest that hamburger prices will rise anywhere from 3 to 25 cents per pound and that the loss of this filler is equivalent to losing 1.5 million head of cattle. Additionally, as BPI closes plants that produce the product, they are laying off workers.[9]
            Although pink slime has attracted the most acute public scrutiny, it is merely the tip of a processed meat iceberg. Critics quickly point to other American staples such as hot dogs or chicken nuggets which also use chemicals—other than ammonia—to kill bacteria and preserve food.[10] The USDA’s Food Safety Inspection Service updates a report of chemicals that are acceptable for use in the production of meat, chicken and egg products. The current iteration of this document is 53 pages long and includes dozens of substances such as chlorine dioxide and sodium hypochlorite.[11]
The widely-discussed pink slime controversy has been about one product, but the larger underlying problem has received far less attention. The very nature of industrial livestock production—feeding cows grain in confined, concentrated lots where they wade in their own manure and receive regular antibiotics to stave off infection—produces meat where E. coli, salmonella, and other pathogens are more prevalent and dangerous. [12]
Raising risky beef requires safety precautions. BPI chose ammonia hydroxide, but this was not the first, nor will it be the last use of chemicals to create food. As a society we must wrestle with how much and what kind of beef we consume. The choice has consequences. We must decide whether we want the pink slimes of the meat industry to become the exception...or the rule.


[1] Michael Moss, “Safety of Beef Processing Method Is Questioned,” New York Times, 30 December 2009, at http://www.nytimes.com/2009/12/31/us/31meat.html?_r=1&pagewanted=all.
[3] [3] Michael Moss, “Safety of Beef Processing Method Is Questioned,” New York Times, 30 December 2009, at http://www.nytimes.com/2009/12/31/us/31meat.html?_r=1&pagewanted=all.
[4] Dan Piller, “Loss of ‘pink slime’ filler likely to drive up hamburger prices,” Des Moines Register, 2 March 2012, at http://blogs.desmoinesregister.com/dmr/index.php/2012/03/27/beef-industry-braces-for-loss-of-pink-slime-filler/.
[5] Allison Aubrey and Eliza BarClay, “USDA To Give Schools More Ground Beef Choices After Outcry Over 'Pink Slime',” National Public Radio, 15 March 2012, at http://www.npr.org/blogs/thesalt/2012/03/15/148685884/usda-to-give-schools-more-ground-beef-choices-after-outcry-over-pink-slime.
[6] Mae Anderson, “No. 1 grocer Kroger relents, ends 'pink slime' use,” 22 March 2012, MSNB.com, at http://www.msnbc.msn.com/id/46824961/ns/business-retail/t/no-grocer-kroger-relents-ends-pink-slime-use/#.T3cPk44yZLp.
[7] Walmart, “Walmart Statement Regarding Lean Finely Textured Beef,” at http://www.walmartstores.com/pressroom/news/10851.aspx.
[8] Allison Aubrey and Eliza BarClay, “USDA To Give Schools More Ground Beef Choices After Outcry Over 'Pink Slime',” National Public Radio, 15 March 2012, at http://www.npr.org/blogs/thesalt/2012/03/15/148685884/usda-to-give-schools-more-ground-beef-choices-after-outcry-over-pink-slime.
[9] Dan Piller, “Loss of ‘pink slime’ filler likely to drive up hamburger prices,” Des Moines Register, 2 March 2012, at http://blogs.desmoinesregister.com/dmr/index.php/2012/03/27/beef-industry-braces-for-loss-of-pink-slime-filler/.
[10] Ari LeVaux, “Why Hot Dogs, Chicken Nuggets and Some Other "Meats" Are Way Grosser Than 'Pink Slime',” AlterNet, 16 March 2012, at http://www.alternet.org/food/154580/why_hot_dogs%2C_chicken_nuggets_and_some_other_%22meats%22_are_way_grosser_than_%27pink_slime%27.
[11]USDA Food Safety and Inspection Service, “Safe and suitable ingredients used in the production of meat, poultry, and egg prdocuts - 7120.1 Revision 1,” 6 April 2012, at http://www.fsis.usda.gov/OPPDE/rdad/FSISDirectives/7120.1.pdf.
[12] Mark Bittman, “The Pink Menace,” New York Times, 3 April 2012 at http://opinionator.blogs.nytimes.com/2012/04/03/the-pink-menace/#ftn2 and Any Bellatti, “Beyond Pink Slime,” Huffington Post, 13 March 2012, at http://www.huffingtonpost.com/andy-bellatti/pink-slime_b_1342559.html

Wednesday, May 9, 2012

PepsiCo and Chickpeas: a Private-Public Partnership in Ethiopia


Photo Credit: Judith Schuler, WFP
Around the globe, PepsiCo is known for signature food and beverage brands such as Frito-Lay, Gatorade, and Pepsi Cola. But in Ethiopia, PepsiCo plans to expand its brand, boost profits, and fight malnutrition with a lesser known product: the chickpea.

In September of last year, PepsiCo, the U.S. Agency for International Aid (USAID), and the UN World Food Program (WFP) announced a private-public partnership named Enterprise EthioPEA. This joint venture seeks to increase production of chickpeas in Ethiopia, support the development of the Ethiopian economy, and manufacture a ready-to-use supplementary food (RUSF) that will help combat malnutrition in Africa.

Currently Ethiopia is the top chickpea producer in Africa. PepsiCo and USAID plan to work with 10,000 small farmers in Ethiopia to double their chickpea production through better irrigation, soil enhancement, and improved farming techniques. Additionally PepsiCo scientists are working to increase yields by engineering a chickpea seed that is particularly suited for agriculture in Ethiopia.

Chickpeas are nitrogen-fixing, absorbing nitrogen from the air instead of the soil. Increasing chickpea production could benefit the land and better support the production of other crops in Ethiopia. Chickpeas are also 22 percent protein. When compared to the conversion rate of feed-to-protein in livestock, the direct consumption of protein and nutrients from chickpeas make them a more sustainable alternative to meat.

PepsiCo uses chickpeas to manufacture a variety of health foods and specifically partners with Israel’s Strauss Group to produce Sabra Hummus. Increasing chickpea production in Ethiopia is part of a business plan to increase revenue from nutritious products to $30 billion by 2020. At the same time, they plan to develop a value-added supply chain within Ethiopia to support the nation’s ability to further develop its manufacturing sector and export new commodities.

PepsiCo and WFP will work together to transform some of the chickpeas into a nutrient-rich RUSF, locally produced in Ethiopia. They plan to use WFP’s distribution network to deliver the RUSF to 40,000 Ethiopian children between the ages of 6 and 23 months. Later, they hope to expand delivery throughout the Horn of Africa.

This initiative will positively impact the livelihood of local farmers, address the critical issue of famine in the Horn of Africa and create sustainable business opportunities for PepsiCo," said Indra Nooyi, Chairman and CEO of PepsiCo. Nancy Roman, WFP's director for private partnerships, noted, “What's different about this is that the need on the humanitarian side is dovetailing so perfectly with the business plan on the corporate side."

USAID Administrator Dr. Rajiv Shah underscored the potential for such partnerships, "This unique partnership illustrates how we can develop market-based solutions and leverage resources to make a sustainable impact in reducing hunger and poverty.”

While the sustainability efforts of PepsiCo are applause-worthy, critics warn consumers not to ignore the greater impact of the company. In a world where 43 million children under five and 1.5 billion adults over 20 are overweight, PepsiCo still peddles foods and beverages that are salty, sugary, and processed. RUSFs are nutritious and Cheetos are not. PepsiCo makes both.